Aligned or Distracting? How to Tell If an Opportunity Is Right for You

podcast Sep 04, 2025

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How to evaluate creative business opportunities so you stay focused, purposeful, and in alignment.

Welcome to Episode 2 of Hey, Beautiful Creative! In this episode, we’re diving deep into a topic every creative entrepreneur faces: how to tell if an opportunity is aligned with your goals—or just a shiny distraction. I’m also sharing the second half of my creative business story—how I went from sewing purses at home to co-owning two retail stores and organizing huge craft markets through my business, Crafty Wonderland.

Whether you're just starting out or you're well into your journey, this episode will help you:

  • Learn how to evaluate new opportunities using your values and long-term goals.
  • Avoid shiny object syndrome by identifying clear red flags.
  • Build clarity and confidence in how you say yes—and when to say no.

🎙 In This Episode:

  • My story of building Crafty Wonderland with my best friend
  • How our craft markets grew from 40 to over 250 vendors
  • Starting two retail shops with a mission to support local artists
  • The power of aligned collaboration in creative entrepreneurship
  • 5 key questions to ask before saying yes to something new
  • 4 red flags that an opportunity might be a distraction

“Just because something is a good opportunity doesn’t mean it’s the right opportunity for you.”

💡 Takeaway:

You don’t have to say yes to everything. Every time you say yes, you're also saying no to something else—your time, energy, or priorities. Choose the yeses that support your creative vision and values.

 

🔥 Mentioned in this episode:

A big thank you to Eric Gibbons for the music and editing that bring this podcast to life. 🎶✨

Reach out and let me know what you're struggling the most with in your business and what resources would be most helpful to you!

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