Finding Your Ideal Customers: How to Market Your Work to the Right Audience

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Do you ever feel like you’re posting your work online, but it feels like no one is paying attention? Like you’re shouting into the void, hoping someone—anyone—will buy what you’ve made? If so, you’re not alone.

In this episode of Hey, Beautiful Creative!, we’re digging into one of the most important foundations of your creative business: finding your ideal customers. These are the people who genuinely connect with your work, value what you create, and are excited to support you.

When you know who your ideal customer is, your marketing becomes easier, more effective, and way less overwhelming. Instead of trying to sell to everyone, you’ll focus on building authentic connections with the people who are most likely to buy and love your work.

In this episode, you’ll learn:

• The difference between a target market, target audience, and ideal customer avatar (ICA)
• Why identifying your ideal customer makes all your branding and marketing decisions easier
• How to research your audience through craft markets, online platforms, and social media
• Ways to pay attention to what your customers are already saying, so you can use their language in your marketing
• How to connect with your ideal buyers both online (emails, social media, Etsy, websites) and in-person (craft fairs, pop-ups, art shows)
• Why emotions drive buying decisions—and how to speak to the values and feelings behind your customer’s purchases

By the end of this episode, you’ll understand how to stop trying to market to everyone and start reaching the right audience—the ones who see your work, light up, and say “Yes, that’s for me.”

Key Takeaways

• Your work isn’t meant for everyone, and that’s a good thing.
• The more specific you are about your ideal customer avatar, the easier marketing becomes.
• Social media, email, craft fairs, and customer reviews are full of clues about who your people are.
• People buy based on feelings—so tap into the emotions behind why your audience wants your work.
• Focus on building relationships, not just sales—you’ll grow a loyal fan base who keeps coming back.

Links + Resources

• Download the FREE Ideal Customer Worksheet
• Follow along on Instagram: @heybeautifulcreative