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Your Ideal Customer is Out There

If you’ve ever felt like you’re posting and promoting but no one’s really listening, you’re not alone. The truth is, the key to selling your work with confidence isn’t about reaching everyone—it’s about reaching the right people.

🎧 This page is a companion to Episode 5 of the Hey, Beautiful Creative Podcast: Finding Your Ideal Customers: How to Market Your Work to the Right Audience. Listen in while you work, then grab the free worksheet below to put it into action.

Key takeaways:

  • Target Market = your whole garden 🌿

  • Target Audience = one flower bed 🌸

  • Ideal Customer = your favorite flower 🌼

  • The more specific you are, the stronger your marketing becomes.

Ready to Map Out Your Ideal Customer?

To make this super easy, I’ve created a free, printable worksheet: Find Your Ideal Customer Worksheet. This guide will walk you through creating your Ideal Customer Avatar so you can market with clarity and confidence.

Yes, I want the worksheet!

 

Choose one small action to take today:

  • Rewrite one product description with your ICA in mind

  • Use customer-inspired language in your next social post

  • Pick one platform where you’ll connect more intentionally this week

 

Remember, marketing isn’t about manipulation—it’s about connection. The more you know who you’re speaking to, the easier it is to build a creative business that feels aligned and sustainable. Download the worksheet, listen to the episode, and start finding your favorite flower in the garden today.

Loved this worksheet? Share it on IG and tag me @heybeautifulcreative so I can cheer you on!