Finding Your Ideal Customers: How to Market Your Work to the Right Audience

Struggling to sell your art or handmade products? The problem might not be your work—it might be that you’re not reaching the right people. In this episode, Torie shares how to identify and attract your ideal customers so you can market with confidence. Learn how to define your target audience, create an ideal customer avatar, and connect authentically through social media, craft markets, and online platforms. Perfect for artists, makers, and creative entrepreneurs who want to build a business that feels aligned and sustainable.

Links + Resources

Download the FREE Ideal Customer Worksheet at heybeautifulcreative.com/ica
Follow along on Instagram: @heybeautifulcreative